Over the past two weeks there has been a flood of Tech StartUps that have launched into Public or Private Beta that revolve around the Healthcare Industry, specifically either Insurance Companies or Providers aimed at consumers. Presumable the last two years of Health Care Reform have sparked a migration towards a huge opportunity for tech firms to step in and trying in assist in bringing an industry up to date from a technology standpoint while making a few dollars (everyone wants a piece of the pie). Of the four companies below, two are based around personal medical records, two are focused on individual health care expenses, all are for consumers. Ideally one would like one site where you can track your medical records as well as claims that pertain to those medical records.

A Couple thoughts as you read through these descriptions (pulled directly from each product’s website).
Are these concepts that people are looking for?
Adoption? How are they going to monetize?
Are CakeHealth and Simplee a game changer for Insurance Agents?
Can you say HIPPA?

MotherKnows (www.motherknows.com) believes that parents have the need — and the right– to see, verify and securely access their children’s health records to assure better medical care. We have created a way for parents to get instant, secure and private access to their children’s accurate medical records – for emergencies, to avoid medical mixups, or when there may be confusion; or just for routine situations, where daycares, camps, and schools demand your latest records before registration. With MotherKnows, say goodbye to papers, driving trips, missed deadlines and magically lost documents every time you need your child’s medical file.

Avado Healthcare (www.avado.com) works best when you and your providers work together to monitor and improve your wellness. Avado’s Connected Health Record (CHR) tool lets you manage your healthcare and partner with providers securely and privately via the Internet or an iPhone application.

You are always in complete control of what aspects of healthcare you track and how much (or how little) you share with your providers.

With Avado, you can:

• Store and manage all your healthcare provider information in one place.
• Record and track your health history—medications, immunizations, lab results, surgeries, etc.—so it’s all in one place and accessible at a moment’s notice.
• Record and chart vital statistics (weight, exercise, blood pressure, blood-sugar levels, etc.) as often as you like, over any period of time.
• Distribute any part of that information to any provider you wish, to keep them up to date on your progress and wellness.
• Have one-on-one contact with your providers for follow-on support.
• Receive care-specific services from your provider—such as reminders to take your vitals, schedule appointments, take medications, or perform your physical therapy—so you can stay on your wellness regimen.
• Coordinate care across multiple providers for yourself, a dependent, or an elderly parent.
• Receive reminders for appointments, medications, etc. from your providers and have them show up on your calendar.

The ways you can use Avado to enhance your healthcare are as limitless as how you decide to put it to work for you.

Cake Health (www.cakehealth.com) makes it easy to understand and manage your health care. We show you how much you’re paying and how you might be able to save money. Cake Health was founded in 2010 because we believe that being and staying healthy shouldn’t be hard. We’re physically located in the Bay Area of California, but our team and our partners are located around the US.

Empowering consumers to take control over health care expenses.

Our mission is to help you understand and manage health care expenses. Simplee aims to empower you with tools and insights to optimize your health care and lower the cost. Becoming a smart consumer of health care is increasingly important, as costs are rising rapidly. Consumer premiums and out of pocket payments have increased by over 50% in the last 5 years.

Simplee (www.simplee.com) centralizes all your health care information in a safe environment, and displays it in a way that is intuitive and easy to understand. Simplee provides insights and tips to improve care and reduce costs, all based on your individual needs and consumption.