Great Article by Chris Drake (CEO and founder of FireHost, Inc.,) at VentureBeat

“In business, “turning on the faucet” is a metaphor for flooding your market with the full spectrum of marketing and business development. It’s an important step in your company’s maturity. Take it too early and you’ll misrepresent your service. Take it too late, though, and you’ve missed the boat. My entrepreneurial “a-ha moment” came when I was running TargetScope, an interactive marketing and web development company. We were successful, but then the website of one of our biggest clients (a very large, very well known turkey company) was hacked … the day before Thanksgiving 2007…” Read the Entire Article at Entrepreneur.Venturebeat.com