When we, Radius, use a service or product, we base are decision, not on price, but on value.  And that values stems from two things; what we are receiving for our spend, and how we are perceived by our suppliers. Let’s take our hosting partner for example (SliceHost.com), their value to us and why we spend our money with them is that we find their customer service in an industry that is not known for customer service, to be above and beyond anyone else we have ever dealt with (and we have hosted hundreds of sites for the past 12 years). They built a custom chat room application that is staffed around the clock and usually has a minimum of two techs interacting with multiple people (we want it) answering any type of question presented while others are watching, reading and asking their own questions. Including the great hosting they provide as it pertains to hardware, bandwidth, up time and all other things web host, there customer service is what we buy on and this is what we are doing with Radius. While we are customer service centric, all we need to start with are the basics and we are three steps ahead of our competitors (whom ever they may be).

Time and time we read and hear about agents interactions with a variety of vendors in our industry whom don’t really care about customer service. Of course the interaction when agents are trying to be sold is great, but once they have signed up on the dotted line, no one cares. To us that is astonishing, as we know the value of retaining a customer is cheaper and has better ROI then acquiring a new one. Let’s put this into perspective, a happy customer who speaks highly about a product, begets other prospective customers with their enthusiasm and gracious words about a product or services which marketing and advertising can’t recreate. As Insurance Agents know, a client referral is not only the cheapest lead, but the highest conversion and that is how everyone should look at it.

‘Price is what you pay, Value is what you get’ – Warren Buffett